Disney Plus is bumping up its prices again. The video streaming service is hiking the fees of Disney Plus subscriptions for customers in Switzerland.
Table 1: Prices for monthly subscriptions from Disney Plus
| Subscription |
Previous monthly fee |
New monthly fee |
Price increase
(nominal and percentual) |
Standard
with advertisements |
CHF 7.90 |
CHF 7.90 |
-- |
| Standard |
CHF 12.90 |
CHF 14.90 |
+CHF 2.00 / +15.5% |
| Premium |
CHF 17.90 |
CHF 20.90 |
+CHF 3.00 / +16.8% |
Annual subscriptions now cost 149.90 francs (Standard) and 209 francs (Premium).
New prices apply from October or November
For new customers, the higher prices have already applied since October 17, 2024. Existing customers will only begin paying the higher fees for their subscriptions from November 21, 2024 at the earliest. Note: The information in this report applies to subscriptions purchased directly from Disney Plus.
From 9.90 francs to 20.90 francs in less than five years
This is the fourth time that Disney Plus has raised its prices since it launched in Switzerland less than five years ago. When it was launched, Disney Plus offered just one subscription. The price tag was 9.90 francs per month. Disney Plus later raised the price of the plan by three francs, to 12.90 francs. Around a year ago, Disney Plus introduced additional subscriptions. The existing Disney Plus offer became the Premium subscription, with a price tag of 17.90 francs per month – a five-franc price hike.
In short, the cost of a monthly subscription from Disney Plus has climbed from 9.90 francs per month at the launch, to 20.90 francs today. That is a price increase of 11 francs per month or 111 percent in less than five years. By comparison, the overall inflation in Switzerland over the same period was just 6.2 percent.
Price hikes are common for streaming services
Other streaming service providers have also raised their prices. Market leader Netflix most recently hiked its prices for Swiss customers in April 2024. Sky Show introduced a new subscription model in May 2024, which resulted in higher prices.
Comparison with other video streaming services
A comparison with other streaming service providers makes it clear that market leader Netflix is still substantially more expensive than its competitors. In spite of the new price hikes for Disney Plus subscriptions, both Sky Show and Netflix still charge more than Disney Plus for Full HD and 4K subscriptions.
When comparing streaming services, it is important to understand that there are big differences between plans with regards to the movies and series included in subscriptions.
Table 2: Prices of video streaming offers compared
| Subscription |
Monthly fee |
Simultaneous
Streams |
| Some content in HD (720p) |
| Netflix Basic |
CHF 12.90 |
1 |
| Sky Show Light |
CHF 12.90 |
1 |
| Some content in Full HD (1080p) |
| Netzkino Pur |
EUR 1.99 |
1 |
Disney Plus Standard
with advertisements |
CHF 7.90 |
2 |
| Disney Plus Standard |
CHF 14.90 |
2 |
| Sky Show Standard |
CHF 17.90 |
2 |
| Netflix Standard |
CHF 20.90 |
2 |
| Some content in 4K |
| Netzkino Plus |
EUR 4.99 |
2 |
| Amazon Prime Video |
CHF 9.99 |
3 |
| Apple TV Plus |
CHF 10.90 |
6 |
| Paramount Plus (German) |
CHF 12.00 |
2 |
| Disney Plus Premium |
CHF 20.90 |
4 |
| Sky Show Premium |
CHF 24.90 |
4 |
| Netflix Premium |
CHF 27.90 |
4 |
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